If you are a business owner or an entrepreneur starting a small business and intend to launch a new product or service, establishing trademark rights should be a top priority.  As Chicago trademark lawyers, we often see small businesses, start-ups and entrepreneurs overlook the important benefits of establishing and protecting its intellectual property rights.

A company's identity, unique service, and business brand is one of its most important assets. Business names, symbols, phrases, logos, and other distinctive trademarks are generally developed at great time and expense. Thus, trademarks are extremely important and valuable to the majority of all entrepreneurs, start-ups, and small businesses that provide a product or offer a service.

For example, unless a business registers its trademarks, a latecomer business or entrepreneur may seek to obtain a state or federal registration of the trademark and block both the expansion and use of the trademark and any later attempt to register it.  If a business properly selects a trademark, conducts a thorough trademark search, identifies the appropriate trademark classification, and registers its trademark with the United States Patent and Trademark Office (USPTO), the USPTO will automatically reject the application of the latecomer attempting to register the same or confusingly similar mark, and the trademark rights of the business or entrepreneur most always always be superior to the latecomer.

Zeller Law's Illinois trademark attorneys provide trademark legal services and counsel to those entrepreneurs, start-ups, and small businesses who are serious about developing and protecting their company name, product names, service names, logos, and taglines. We assist clients in everything from the selection of the trademark to its registration.  Contact our Chicago trademark law firm or email one of our Chicago trademark attorneys if you and your business would like to learn more about the benefits of trademark protection and trademark registration.

Chicago Student Entrepreneurs

Starting January 1, 2013 - June 30, 2013 - If you are a student entrepreneur currently enrolled in any of the following Chicago Universities, or a recent graduate (within the last year) of any of the following Chicago Universities, and are serious about launching a new product or service, our Chicago business attorneys will provide a free 1 hour consultation to discuss your business and discount our legal fees 25% on all legal projects for the first six months your business is in operation.  These legal matters include, but are not limited to, LLC Organizations or Corporate formations, Trademark prosecutions, business contract development, employment agreements, independent contractor agreements, and Patent search and filings.

Chicago Universities

»  IIT Institute of Design
»  University of Chicago
»  Northwestern University
»  Depaul University
»  Loyola University
»  University of Illinois