Domain name selection
should be a highly strategic consideration for any entrepreneur or business owner. Domain names are ordinary words, letters, or numbers that signify the location of a website on the internet. Domain names are easily recognizable and therefore, powerful. In e-commerce, name recognition can be the difference between success and failure. Thus, domain names have become hot commodities. From company names to generic and catchy terms, domain names have become very valuable assets of an Illinois business. That said, since competitors can use similar descriptive and generic business names and terms, developing a distinct, memorable brand is often very difficult.
Descriptive Domain Names
A descriptive domain name is a domain name (for example: www.lawyer-chicago.com for Chicago Business Attorney) that features a word or words that describe what a internet user or internet searcher will find on that particular website. These domain names are typically products or services but can also be categories, processes, phrases, job titles, and dictionary words. Descriptive domain names are the most valuable domain names in the market. For example, the starting auction price for XXX.com was $5 million. See this article for a list of recently sold descriptive domain names.
Descriptive domain names featuring a word or a combination of words generally cannot be trademarked on their own.