Monthly Archives: October 2015

A generic trademark is a product name or term which is the actual name for that product. Examples include: BANANA for bananas, or LAW FIRM for a law firm or CHICAGO TRADEMARK ATTORNEY for Chicago trademark attorney. A generic term is not eligible for trademark registration or protection. The rationale being, to allow a business or individual [...]

While this specific occurrence happened a couple years ago, our Chicago trademark attorneys believe that this matter showcases a variety of issues that can arise if one were applying for a federal trademark registration or how your business could protect yourself from trademark infringement. Starbucks, the behemoth Seattle based coffee company worth an estimated $16.447 [...]