Due diligence is an investigation of a business in connection with a business transaction or possible transaction. Due diligence is often carried out by someone looking to buy a business or someone investing in a business (buy-side diligence); or by a seller (or its agent) to identify the business’s potential and business’ problems (sell-side diligence) when planning for sale of the business. The seller in a transaction has an advantage in that he or she has more knowledge regarding the business and thus may not feel compelled to make additional inquiries about the daily business operations. As such, buy-side diligence is more intense and consequential.
Due diligence is not solely an endeavor aimed at ascertaining risks associated with a business. Businesses are usually purchased because there is a monetary gain to be made from their acquisition. A buyer that is buying a business that is not doing so well will want to assess the potential and unused capacity in order to discover how to produce synergies and potentialities. This discovery may lead to a buyer being able to outbid rivals or choose not to share the value of synergies. Understanding risks is critical in the purchase of a business, but buyers gain a lot from diligently surveying the potential and capacity for growth and development.