• While this specific occurrence happened a couple years ago, our Chicago trademark attorneys believe that this matter showcases a variety of issues that can arise if one were applying for a federal trademark registration or how[...]

  • From an economic standpoint, a trademark is a source identifier that allows consumers to identify goods or services that have been successful (or have a good reputation) and reject goods or services that have failed (or[...]

  • The United States Patent and Trademark Office (USPTO) regulates the trademark application and registration of federal trademarks in the United States.

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  • While you are not required to register your trademark, many valuable benefits are obtained by federal trademark registration.

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  • While a trademark is used to distinguish goods used in commerce from one another, a service mark is used to identify and distinguish the services of one from the services of another.

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  • Generally, any word, phrase, or device has the potential to achieve federal trademark registration. As long as the potential trademark identifies the source of the goods in order to distinguish them from the goods of another,[...]

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  • A trademark is any word, name, symbol or device, that is either currently in use or will be used in commerce by an individual or business in order to identify and distinguish their goods from the[...]

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  • A federal trademark registration has the ability to last indefinitely, but the duration of an initial trademark registration is 10 years. Between year 9 and 10, you may submit a trademark application to renew your trademark[...]

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  • You do not need to use a trademark attorney, however, just as you do not need to register your trademark, having a trademark attorney register your trademark provides several advantages: A trademark attorney knows all the[...]

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  • The length from application to registration could be anywhere from a couple months to several years. Each trademark application is unique in the amount of time it takes to go through the entire registration process. Factors[...]

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