Trademark Office Action

There is a current market trend for clothing trademarks to live in a gray zone between “design” and “brand.” That gray zone is where many business owners — especially restaurants, breweries, bars, entertainment companies, and beverage[...]

You did the legwork, chose a brand name, and filed. Then the USPTO sent a trademark refusal: someone else is “ahead of you” with a confusingly similar trademark. In 2025, thousands of business owners found themselves[...]

Section 2(d) (Likelihood of Confusion) of the Lanham Act bars registration when an applied‑for trademark is likely to cause confusion, mistake, or deception as to the source or sponsorship of the goods or services. In other[...]

At first glance, a business name like “Best Medical Certifications” might seem too descriptive to qualify as a federally registered trademark. And in many cases, the United States Patent and Trademark Office (USPTO) would agree. But[...]