Trademarks

In trademark litigation, it is the plaintiff’s burden to plead and prove validity of the trademark and infringement by defendant.  For trademark infringement, the test is “likelihood of confusion.”  The likelihood of confusion test for trademark[...]

From an economic standpoint, a trademark is a source identifier that allows consumers to identify goods or services that have been successful (or have a good reputation) and reject goods or services that have failed (or[...]

For over the last couple decades, there has been a movement where all athletic teams and programs which use a nickname/mascot that refers to any Native American tribe to change their name/mascot. Many teams throughout history[...]