A marketing agreement is a contract between an advertising/marketing agency and a company seeking marketing services. This type of agreement sets forth the parties’ rights and duties. For example, the agreement will describe how the agency will enter into third party agreements to actually produce the marketing materials to the company seeking its services. A marketing agreement should always be written in order to avoid miscommunication or confusion, and should be customized to fit the agreement both parties agree to.
Usually, marketing agreements are used by Illinois business entities hiring marketing professionals to promote their products and/or services, and by marketing professionals being contracted to promote products and or services. If you are the business owner or the product maker or service producer or product maker, the agreement needs to represent your brand, in a way that is consistent with the business’s vision.