Trademark

The United States Patent and Trademark Office (Office or USPTO) is setting or adjusting certain trademark fees, as authorized by the Leahy-Smith America Invents Act (AIA), as amended by the Study of Underrepresented Classes Chasing Engineering[...]

In trademark litigation, it is the plaintiff’s burden to plead and prove validity of the trademark and infringement by defendant.  For trademark infringement, the test is “likelihood of confusion.”  The likelihood of confusion test for trademark[...]

While this specific occurrence happened a couple years ago, our Chicago trademark attorneys believe that this matter showcases a variety of issues that can arise if one were applying for a federal trademark registration or how[...]

From an economic standpoint, a trademark is a source identifier that allows consumers to identify goods or services that have been successful (or have a good reputation) and reject goods or services that have failed (or[...]

Likelihood of confusion for purposes of trademark registration the same standard as likelihood of confusion for trademark infringement.  Below is a summary of some of the many factors considered in determining registrability of a trademark under[...]

While a trademark is used to distinguish goods used in commerce from one another, a service mark is used to identify and distinguish the services of one from the services of another.

While you are not required to register your trademark, many valuable benefits are obtained by federal trademark registration.

A trademark is any word, name, symbol or device, that is either currently in use or will be used in commerce by an individual or business in order to identify and distinguish their goods from the[...]

A federal trademark registration has the ability to last indefinitely, but the duration of an initial trademark registration is 10 years. Between year 9 and 10, you may submit a trademark application to renew your trademark[...]

Generally, any word, phrase, or device has the potential to achieve federal trademark registration. As long as the potential trademark identifies the source of the goods in order to distinguish them from the goods of another,[...]